Magical, some journeys are.
The Motabazar market was densely populated on a Sunday. A wayward gaze took me to a restaurant. A family of four had finished dining. As the waiter cleared out the dishes, the little girl reached out to the paper napkins to wipe her hands.
One napkin lead to another and the little girl took about five napkins to wipe her hands. Unhappy with the results, she took a closer look to inspect her hands. The smell of the biryani hadn’t left. Annoyed, the little girl jumped out of her seat and innocently, showed her hands to her mother.
The mother smiled. She got up to take her child to the wash basin.
The incident paved the way for an idea.
A dining table is a magical place. The delicacies, the taste, the conversations, the emotions. So much happens in such a small space. It is simply magic in a nutshell.
There is, however, no magic when it comes to wiping hands.
Dry paper napkins can never clean hands properly. Paper napkins are flimsy, easily torn. One napkin just cannot suffice. Paper napkins neither clean hands nor remove the smell of the food. Its biodegradability is questionable.
You always need more than one paper napkin to clean your hands.
The most un-magical thing when it comes to the dining table.
Hand wiping solutions needed to be made simpler. One napkin should be enough to clean hands and rid it of the smell. The napkin should be biodegradable.
‘One’ size fits all.
Thoughts like these stoke a fire in your belly, a fire that drives you through years. Hard work, perseverance and dedication. And a whole lot of sleepless nights and lots of coffee later… Presto! Abracadabra!
The magic was born.
But that was not enough for us. We kept on shaking the cauldron. We added more to the mix. We stirred till the cauldron shook.
Our magic became more, magical.
We were now out to perform.
Every stage welcomed us.
We catered to every member of the audience.
Motabazar Market seems very distant from where we are now. The only manufacturers in the country and among the top global manufacturers- the struggle has been long and hard. The road that took us out from Gujrat took us for a global journey.
Small steps. And every step is a mile.
One million steps to be precise.
We look back at what we have achieved we realize the daunting task that awaits us. We traveled the road less traveled. We walked the long walks. Worldwide acclaim is in the past.
Now it is time to blow the world away with magic.
Say the three magic words of simplicity?
Saral Magic Napkin.